The Fourth Industrial Revolution, or Industry 4.0, is here. It’s been pulling at our collective consciousness for years, following its older siblings in Industrial Revolution: steam and hydro-electric power (18th c.), electricity-fueled mass production (early...
If you’re using Salesforce.com as your sales platform and are not using Chatter as your communication hub, you’re not even coming close to recognizing the return on your CRM investment. IMPROVE SFDC AS A SYSTEM OF RECORD: Organizations using Salesforce only to...
Typically, the Head of Sales or Sales Operations is the organizational “product owner” of any technology that is used in the sales organization. In some cases, the IT department may actually be the product owner. Regardless of who actually owns the strategic product...
Sales technology user adoption deserves constant attention, especially regarding your CRM system; it’s the single source of truth that becomes the baseline for sales forecasting, provides a predictable view for operational resource planning, and is a...
