A Self-help Guide to Digital Adoption

A Self-help Guide to Digital Adoption When considering user adoption of technology, three things should be considered: Adult Learners: who will adopt the tech? Diffusion of Innovations: how will they adopt the tech? Change Management: what steps will ensure the tech...

The Power of Recommendations

“It’s not what you know, it’s who you know.”  You’ve heard this saying…and it can be frustrating knowing that a person’s connections may edge them into an opportunity that you’d be perfect for.  So, how can you get to know the right people? We think...

SOPs Can Help to Drive User Adoption

Good, better, best: never let it rest: a process or SOP (formal Standard Operating Procedure) will never be static, since Salesforce has three releases every year, so make sure to keep your process documentation up to date and always reflecting any changes in your...

Propaganda: The Academic Games League Drove me into Sales

Have you ever heard a conversation like this during a client call? Acme Paper Products President: “Our long term commitment is to increased growth.” Possible investor: “Does that mean you will expand your plants and cut more forests?” President: “Our growth program...

Top 5 Ways to Increase Sales Technology User Adoption

So, you’ve gone and done it. You saw an awesome demo for an amazing new sales technology application, and you’re really certain that this is THE ONE. It’s going to give you all that you need for your sales team to maximize bookings potential and give your management...

Business Book Briefs – I read ’em for you!

You’re a successful person, right?  You probably already read a lot of content on how to step up your game, in life, or in business…in fact, all of the most successful people have serious reading habits. But how do you know which books to read?  I’ve...