Startups, small and mid-size businesses have a common Achilles’ heel: lead lists and data enrichment services can get expensive quickly, but you need a constant feed of suspects to keep filling the top of your outbound funnel. So, how can you start prospecting once...
The Fourth Industrial Revolution, or Industry 4.0, is here. It’s been pulling at our collective consciousness for years, following its older siblings in Industrial Revolution: steam and hydro-electric power (18th c.), electricity-fueled mass production (early...
If you’re a salesperson and you use Salesforce.com as your CRM, you’ve surely noticed Trailhead…and you’ve probably ignored it. Do that at your own risk! As sales and marketing business users, we spend so much time focused on our book of...
If you’re using Salesforce.com as your sales platform and are not using Chatter as your communication hub, you’re not even coming close to recognizing the return on your CRM investment. IMPROVE SFDC AS A SYSTEM OF RECORD: Organizations using Salesforce only to...
Typically, the Head of Sales or Sales Operations is the organizational “product owner” of any technology that is used in the sales organization. In some cases, the IT department may actually be the product owner. Regardless of who actually owns the strategic product...
How many apps are in your sales tech stack? Chances are good that you have, at least, CRM and integrated marketing automation. It’s likely that you have even more apps sitting on top of your CRM, from service desk to ERP to analytics to contract management to...
